Congratulations! You have taken the first step to increased business success.

By analyzing and comparing your current business against the reasons for business success and business failure, you will gain key insights necessary to improve your sales and profitability.

You've heard it said that, "What you don't know can't hurt you."

Well, in business, the opposite is true: "What you don't know can cause you to fail."

The Keys To Business Success

To get the most out of this analysis, follow these steps:

1. Read each reason for business success or failure and give yourself a grade of 1-10 in each area where 1 represents a low degree of achievement and 10 represents a high of achievement of the factor.
2. Please select your grade from the drop-down list.
3. Submit the assesment form to immediately see your score and find out what it tells you about your business. Plus learn things you can do right now to start improving it. There is absolutely no cost or obligation.

(** Required Fields)

1. Your product or service is well suited to the needs of
the current market. 0 1 2 3 4 5 6 7 8 9 10 **

• You are selling, delivering and getting paid for your product or service.
• You are earning a comfortable profit on sales.
• Your customers are happy.

2. You have developed a complete business plan before
you commenced operations. 0 1 2 3 4 5 6 7 8 9 10 **

• You have analyzed your business and your market and you have a complete plan for sales, marketing and business operations.
• You have planned out every detail of your business and you work your plan each day.

3. You have done a complete market analysis of your product and
its most attractive features. 0 1 2 3 4 5 6 7 8 9 10 **

• You have determined your competitive advantage in your market and are prepared to exploit it.
• You have a complete advertising, marketing and promotion plan for your product/service.
• You have a complete sales methodology and process to achieve the sales targets you have set.

4. You have created a system for bookkeeping, accounting and
complete financial control. 0 1 2 3 4 5 6 7 8 9 10 **

• You have a budget for each business activity.
• You continually measure your results against your projections.
• You move quickly whenever there is a variance from your projections.

5. There is a high degree of competence, capability and integrity
on the part of the key people. 0 1 2 3 4 5 6 7 8 9 10 **

• You have clear job and responsibility descriptions for each function.
• You have carefully selected and placed competent people in each important job.

6. You are well organized, manage your time well, and have
measures of performance for each key job. 0 1 2 3 4 5 6 7 8 9 10 **

• You always work on your most important tasks.
• Everyone knows exactly what results are expected of them, and how they will be measured and rewarded.
• You regularly review key result areas and standards of performance for each person, including yourself.

7. You are clear, determined and persistent in your desire
to succeed and profit. 0 1 2 3 4 5 6 7 8 9 10 **

• You have clear goals for yourself and your business in every area.
• You focus on solutions rather than problems.
• As far as you are concerned, "Failure is not an option!"

8. You communicate clearly and effectively with all the
key people in your business. 0 1 2 3 4 5 6 7 8 9 10 **

• Every employee knows your business goals and their expected role in accomplishing them.
• You have regular information-sharing meetings with your staff; there are no secrets.
• You keep your bankers and your partners regularly informed about developments in the business.

9. You keep your bankers and your partners regularly informed
about developments in the business. 0 1 2 3 4 5 6 7 8 9 10 **

• You follow a written marketing plan that generates a steady stream of qualified leads
• You have specific sales targets that you are committed to hitting – daily, weekly, monthly.
• You have a successful sales process that turns prospects into customers most of the time.

10. Everyone in your company thinks continually about acquiring, satisfying and
keeping customers. Your company is passionate about customer service. 0 1 2 3 4 5 6 7 8 9 10 **

• The purpose of a business is to create and keep a customer; all profits come from that.
• Customer satisfaction is the only measure of business success in the long term.
• If you are succeeding in this area, your customers are so happy with you that they recommend you to their family and friends.